Everything you need to
show our brand.
Logos, colours, typography and a short description. Please keep the logo as it is: no stretching, recolouring or effects.
Logo
A hand-drawn infinity mark in one continuous line, next to a lowercase wordmark in Bricolage Grotesque Bold. Use the ink version on light backgrounds and the white version on dark ones.
Clear space
Keep empty space around the logo at least the height of the infinity mark.
Minimum size
Logo 96 px wide on screen, symbol 24 px. Below that, use the symbol only.
Always lowercase
The wordmark is “infinite ugc”, in lowercase, never retyped in another font.
Colour
One periwinkle family, from light paper to deep ink, plus one warm accent used sparingly for the main action and key highlights.
Brand Blue
#A3B1FF
RGB 163 177 255
Signature colour. Hero panels, highlights, key tiles.
Ink
#161B5C
RGB 22 27 92
Text, dark sections, borders and shadows.
Background
#DCE2FF
RGB 220 226 255
Default page colour.
Paper
#F3F5FF
RGB 243 245 255
Cards and light surfaces.
Warm accent
#FFB067
RGB 255 176 103
Only for the main action (Book a call) and key highlights.
Line
#2B33A6
RGB 43 51 166
Hand-drawn lines and icons.
Surface
#CBD3FF
RGB 203 211 255
Pills and secondary tiles.
Blue 300
#BAC5FF
RGB 186 197 255
Supporting tiles.
Blue 500
#7E8EF0
RGB 126 142 240
Supporting tiles.
Blue 700
#4A57C4
RGB 74 87 196
Deep tiles, video frames.
Typography
One typeface: Bricolage Grotesque (free on Google Fonts). Headlines in Medium with tight tracking; one key word in Bold with a hand-drawn underline.
Hand-drawn elements
The line is our signature: it underlines, connects and runs behind phones and panels. Round caps, a little imperfect, never geometric. Max one accent per headline.
Underline
One key word per headline.
The line
Runs behind phones and panels.
The mark
On dark, lines switch to Brand Blue.
Voice & boilerplate
We sound like a creator, not an agency deck. Short sentences, plain words, a bit of warmth.
- Creator content that grows your app.
- Better ideas, honest feedback, and more of what works.
- You build the app. We bring the creators.
- Leveraging authentic creator synergies.
- A full-service, end-to-end UGC solution.
- 🚀🔥 Go viral NOW!!!
Infinite UGC is a creator marketing agency for consumer and web apps, founded by two StudyTok creators. We find the creators, give them fresh ideas and feedback on every video, and repeat what works. In one recent program, our creators generated 102.1M views in 2 months for one app.
Founders: @apluslisa & @studyw.tok · Press: [email protected]